Design for the Macy's App. Worked in tandem with UX and development partners to create a forward-thinking solution for Macy's iOS and Android apps.
Macy’s checkout experience was outdated and difficult to navigate leading to poor conversion rates, especially on mobile. I was part of a lean agile team tasked with redesigning the checkout flow within a responsive framework to create an easier and faster process that would work seamlessly across all devices. I designed a product wide living style guide, prototypes, and comps for all parts of the checkout flow for both signed in and guest users. As a result of this project, we saw a conversion lift of 16% YOY across all devices (with a 26% improvement on mobile), and an average 69% faster load time on mobile and 70% faster on desktop. This converts to annualized incremental sales lift of $182 million.
In order to stay relevant and compete in the ecommerce space, we were tasked with creating a robust wish list experience on macys.com. Previously, customers would use their bag as an area to save items that they were not quite ready to purchase. By creating list functionality we were able to offer an elevated experience using intuitive interfaces and relevant, integrated product information to simplify and prioritize the shopping decision process wherever possible and maintain an uncluttered experience that’s free of distractions from the customers’ goals.
Working closely with dev and UX teams, I designed a system wide product across the site and app. I defined user task flows, created wireframes, prototypes, and mockups for all lists pages as well as marketing materials such as landing pages and banners to increase awareness of the service. The result of our project was a per month average of $70 million in list associated sales, $13 million in direct orders from lists, 3 million unique sessions, and 1.5 million items added to users’ lists.
Various mobile sitelets for Macy's marketing campaigns.
Responsive UI design for McGraw Hill Financial Intranet.
Responsive UI design for LeSportsac's ecommerce site.
UI design of Health Insurance Exchange tool for Horizon Blue Cross Blue Shield of New Jersey.
UI Design for Selective Auto Insurance internal quote tool.
Client proposal for Westminster, a Cowen Business (formerly Convergex). UI design for their Commission Management Platform.
